The rise of sustainable packaging

Sustainable Packaging The Green Institute

The rise of sustainable packaging

Most of the plastic waste these days comes from product packaging. Almost anything we buy comes in a package, which usually contains plastic. We need a wide array of products for our daily lives, but it can be frustrating to see just how much plastic waste we can produce in a very short time. Luckily, the increasing concern for the environment and the interest of people to adopt eco-friendly methods has led to a rise in the availability of sustainable packaging.

Brands noticed the demand for sustainable packaging

Nowadays, if a company wishes to increase its popularity and reputation, it must do something thoughtful for the environment. And offering products in sustainable packages is one of the best ways to do it. The idea is to come up with products that can be reused of disposed of in a way that will lead to less waste and less impact on the environment.

A study discovered that people would cease buying a product, even if it is provided by one of their favourite brands if trust in the brand is affected. Therefore, if being sustainable means gaining the trust of consumers, then companies should adopt this approach as soon as possible. To this, we can add the willingness of customers to pay a little more for products that are sustainable, reusable, eco-friendly, or recyclable. Considering that technology developed quickly in this area, it is possible to find a wide range of solutions for all kinds of products. We can already find compostable packaging and recyclable containers and bags in main stream outlets.

Why do we need to make sustainable packaging widely spread?

The answer to this question is simple. The more popular a product becomes and the more it is produced, the cheaper it gets and an increasing number of people will use it. Thus, if sustainable packaging begins being used by more and more companies, the price of such packaging will drop, making it more accessible to smaller businesses as well, for instance. Companies will not be able to avoid this matter for long because customers are becoming more interested in the way businesses are protecting the environment. This means that they will pay more attention to the packaging of the products they purchase.